Representative offices allow a glimpse into the Chinese market and demonstrates a commitment for an overseas company to introduce and sell its products in China. This overcomes the problems that third-party agencies and distributors create, who may have conflicting goals to your company.
An RO is the easiest foreign investment structure to set up, as, unlike a Wholly Foreign Owned Enterprise (WFOE), it has no capital requirements.
An RO can engage in market contracts and research for its headquarters, as well as work to further the business in other countries.
It is a relatively inexpensive business structure to establish in China, and it can be quicker and less complicated than other forms.